i am blase
not blasé
EsuranceGifting_1544669092182-HR.jpg

Surprisingly Painless Gifting

We created a line of gift-giving-type things to take the pain out of holiday gifting. And, we gave it all away for free because paying for things is painful.

Dennis Quaid helped us get the word out and drove people to our website where we ran out of stuff in just a few hours.

Dennis Quaid helped us get the word out and drove people to our website where we ran out of stuff in just a few hours.

The line included honest greeting cards, gift boxes, bags and tags plus wrapping paper with Dennis Quaid’s face on it.

SPG-WebsiteImages-WrappingPaperHeaderImage.jpg
SPG-WebsiteImages-Box-TheGiftReceiptAdditional2.jpg
SPG-WebsiteImages-Bag-HeresACandleAdditional2.jpg
SPG-WebsiteImages-Card-IdidntKnowWhatToGetYou-Additional1.jpg
SPG-WebsiteImages-Bag-IAskedYourBlankAdditional1.jpg
We also took the pain out wrapping presents with pop-up shops/wrapping stations in New York and Chicago where we gave away Surprisingly Painless Gifting stuff and wrapped presents for free.

We also took the pain out wrapping presents with pop-up shops/wrapping stations in New York and Chicago where we gave away Surprisingly Painless Gifting stuff and wrapped presents for free.

The media picked up the idea, with ABC , Fox and others sharing the news. Industry pubs like Adage , The Drum, and Reel 360 wrote it up too. Also, people who “bought” our stuff online actually shared our honest share-tweet, which is also v

The media picked up the idea, with ABC, Fox and others sharing the news. Industry pubs like Adage, The Drum, and Reel 360 wrote it up too.

Also, people who “bought” our stuff online actually shared our honest share-tweet, which is also validating.

Surprisingly low-budget ($0) case-study

Surprisingly low-budget ($0) case-study