When I’m not working, I’m working. Here’s some adver-type stuff I made while I wasn’t making actual advertising things.
Candid Covid Cards is a line of "thinking of you" cards made for social distancing times.
We made physical post cards because snail-mail is a nice a way to surprise people and let them know you’re thinking about them even though you can’t chill with them.
And we made shareable instagram story versions which people can screen shot and share because that’s free.
And we made them funny because everyone could use a little laugh during sucky global pandemics.
#ShareTheDistance is an instagram filter created to encourage social distancing by making people think about who they're doing it for. It was our take on popular "which __ character are you?" filters. But instead of Disney characters or Tiger Kings, ours featured nurses, educators and family members.
My partners and I helped launch Fat Baby Tacos — giving it an identity, voice and a totally-instagrammable dining experience. Plus I got to achieve my life-long dream of selling a one-word tagline.
We convinced them to keep the copy to a minimum to let the food and design do the talking. But there were times where we knew we would need some words. So we opted for onomatopoeias.
Drool. Mmmm. Glug. Ahhh.
The intrinsics of the menu were communicated without being overwritten. Because food should be tasted, not explained.
We ended up making multiple murals inside and out the restaurant, a digital display and carry-out menu, parchment paper for tacos, burrito wraps, stickers, tees and hats for the staff and lots more.
Local publications and hungry mouths ate it all up, until the place shut down unexpectedly… sigh