not blasé
Screen Shot 2023-02-16 at 11.45.23 PM.png

S'mores + Stargazing = S'moregazing

To launch JET-PUFFED’s new glow-in-the-dark bag, we combined two summer night staples and used every stargazing event as a reminder to #GoSmoregazing.


Accolades

One Show Shortlist — Out of Home Craft in Printing & Production
One Show Shortlist — Brand-Side Initiated & Originated Projects
Shorty Awards Finalist — Integrated Campaign
The Drum Awards Shortlist — Digital Advertising: Integrated
The Drum Awards Shortlist — OOH: Multi-Channel Campaign
Obie Awards (outdoor) Finalist — Custom Installation
ACE (KraftHeinz Internal Awards) Finalist — Creativity - Design & Packaging