Paperwork, ID cards, phones calls. Dealing with insurance can feel like being stuck in the 90s. Fortunately, the Esurance mobile app gets rid of outdated insurance pains. But we did keep one thing from that era — Dennis Quaid.
We brought the past to present day social media with a series of videos for Facebook and Instagram where modern day Dennis talks to his 90s self about the pains of outdated insurance.
Then we brought the campaign to Hulu, having a little fun with the sponsored slate.
And partnered with GIPHY to bring 90s revival to tiny future hand-held tv phones everywhere with a GIF sticker set.
There was also a slew of social content that brought back some painful 90s memories, including this IG story. Remember this?
We even sponsored the “All Out 90s” playlist on Spotify, because 90s jams are the bomb.