When Americans went remote in 2020, they lost their commutes, happy hours and any chance they had to escape their home offices.
We launched 6ourbon 7ime to help employees overworking from home to reclaim 6-7pm as their own Happiest Hour.
Launch Film
The campaign kicked off with an open letter in the New York Times, urging people to stop living at work by taking a much needed hour break for themselves.
Then we drove people to 6ourbon7ime.com, where they could book themselves with our 6ourbon 7ime calendar block, get cocktail recipes and unwind with our 6ourbon 7ime Spotify playlist.
OLV and paid social videos spread awareness for 6ourbon 7ime on Facebook, Instagram and Twitter and drove people to the microsite.
For the one year anniversary of going remote, we created a post that encouraged people to close their laptops and open up their evenings.
ACCOLADES
Clios — 2 Silver, 1 Bronze & 1 Shortlist
LIA — 1 Bronze
One Show — 2 Merits, 8 Shortlists
ADC — 1 Bronze, 1 Merit, 2 Shortlists
ANDYs — Craft
Leo Burnett GPC: 7
Jay Chiat Awards — 1 Silver, 1 Shortlist
CreativePool — 1 Silver, 2 Shortlists
ADDYs — 5 Silver
